Which website builders charge a fee on every sale?

By Povilas, who runs Ginta · 9 November 2026 · 5 min read

Two of the big website builders take a cut of your sales on some plans: Shopify adds 2% on Basic when you use a payment provider other than Shopify Payments, and Squarespace takes 2% of online-store sales on its Basic plan. Wix, Ecwid, Big Cartel, WooCommerce and Ginta take nothing per store sale themselves, and Square Online has no separate fee because Square is the card processor. A payment fee still comes off every card payment on all of them, and Etsy, a marketplace, takes 6.5% of each order on top of its payment fee.

We make Ginta. Every other fact comes from the company's own pages, linked, checked on 9 November 2026 unless a line says 8 November. Some pages show prices for the visitor's country (ours were opened from Lithuania), and prices change, so check before you sign up.

Two different fees

• The platform's fee: a share of each sale that the builder keeps for itself, on top of the monthly plan. This is the one that differs between builders.
• The payment fee: what the card processor (Stripe, PayPal, Shopify Payments, Square, Wix Payments…) charges for each card payment. It never goes to zero. Stripe, for example, has no setup or monthly fee and charges 1.5% + €0.25 for a standard card from the European Economic Area, 2.5% + €0.25 for a UK card and 3.15% + €0.25 for other international cards on its Irish price list (Stripe pricing); in the US it's 2.9% + 30¢ for a domestic card (Stripe US pricing, checked 8 November).

The fee on every sale, builder by builder

Sources: Shopify pricing; Squarespace pricing; Wix plans and Wix Payments fees; Square pricing; Ecwid pricing; Big Cartel product page; WooCommerce pricing; Etsy fee basics and payment processing fees.

Our side-by-side pages go further for each one: Shopify, Squarespace, Wix, Square Online, Ecwid, Big Cartel, WooCommerce and Etsy.

A few details that change the picture:

• Squarespace charges more on digital content and memberships (7% on Basic, 5% on Core), and its fee applies when buyers pay through Stripe too (Squarespace fees help, checked 8 November).
• Wix can't take payments on its free plan: "Accept payments" is listed only from Core up. On 8 November its plans page also listed a fee on its Pricing Plans app (paid memberships): 4% on Core, 2% on Business, 0% on Business Elite.
• Square Plus costs $49 a month per location (checked 8 November), so the lower card fee pays off only with enough sales.

What 2% means in money

Say your shop sells €3,000 in a month, 100 orders of €30, paid with standard EEA cards through Stripe:

• The payment fee is 1.5% of €3,000 = €45, plus 100 × €0.25 = €25: €70, on any of these builders that uses Stripe.
• A 2% platform fee (Squarespace Basic, or Shopify Basic with another provider) adds €60 on top.
• A 0% platform fee adds nothing.

A plan with a fee can still be cheaper overall while sales are small, because it costs less a month. Work it out: divide the difference in monthly price by the fee. If the bigger plan costs €10 more and saves 2%, it pays off from €500 of sales a month.

How Ginta handles payments

The Shop, bookings and event places are part of a Ginta website. Buyers pay on Stripe's checkout, and the money goes to your own Stripe account. Ginta takes 0% of it on every plan; Stripe takes its usual fee from your account. On the free plan the limits are up to 25 products, 30 bookings a month and 5 upcoming events per website. More: card payments with Stripe.

Without Stripe, the Shop can also take orders as questions ("Ask about this") or orders on WhatsApp, where you agree on payment yourself.

Where Ginta is weaker

• Stripe only for cards. No PayPal, no other payment provider, and no point of sale for selling in person.
• A smaller ecosystem. No app store; what the Shop does is built in. No digital downloads or subscriptions.
• Free has limits: up to 25 products, 30 bookings a month and 5 upcoming events per website, a name.ginta.page address and a small "Made with Ginta" badge. The full list of what the Shop does and doesn't do is on Ginta Commerce.

Written with AI help for Ginta, which Povilas runs; he also teaches a website-building course. The screenshots are from the real Ginta on the date above, and prices come from our pricing page.