What clients want to know before they book
- A starting price for their service. "POA" everywhere makes people assume the worst. Show "from" prices and one line on what moves the price: hair length, thickness, and the stylist's level if you price by level (junior, senior, director).
- Whether they need a consultation first (colour correction, extensions, big changes) and whether it's free.
- The patch test. Hair-dye makers and the UK Facts About Hair Dye campaign advise a skin allergy test 48 hours before every colour service (thefactsabout.co.uk). If your salon requires one, say so on the website, so a first-time colour client doesn't arrive and get turned away.
- Who specialises in what: curly hair, blondes, balayage, men's cuts.
- Your own before-and-after photos (with your clients' permission).
- Your policies: cancellation, deposits, lateness, children.
The sections a salon website needs
- Top of the page: what you're known for, your area, and a Book button.
- Service menu: cuts, colour, treatments, styling, each with a "from" price and time.
- Team: each stylist with their level, speciality and photo.
- Colour, explained: consultation, patch test, what affects the price.
- Gallery of your own work.
- Policies, written kindly but clearly.
- Location, hours and reviews.
Mistakes we see on salon websites
- Prices that don't say whether they depend on the stylist.
- No word about patch tests, so colour appointments start badly.
- A booking widget that opens a slow page with someone else's branding.
- A booking form that collects personal details with no privacy notice. In the EU and UK you need one.
- Allergy notes collected through the website. Keep health details out of web forms and record them in the salon.
Getting found locally
Choose the Google Business Profile category that fits best ("Hair salon", or more specific if Google offers it) and keep
categories few. Add your booking link to the profile. In structured data a hair salon is a HairSalon (or
BeautySalon if beauty treatments are the main business); Ginta writes it with only the details you gave.
How it works with Ginta
Describe the salon in a sentence, answer the questions, and the site is live in about a minute. Then: "add online booking with these services and prices…, and three stylists: Ana does colour, Rui and Marta do cuts". Each stylist can have their own services and hours; clients pick one, see free times, and get a confirmation email with a calendar entry. Online deposits through your own Stripe account are built and will open soon. Add a privacy page with one message: Ginta writes it from what your website really uses.
Questions
Should a salon show prices if every colour is different?
Yes: show "from" prices and explain what moves them (length, thickness, stylist level). Clients would rather see a starting price than "price on application", and fewer will ring just to ask.
What's the best way to take salon bookings online?
Use one system for your diary, link it from your website and your Google profile, and show the cancellation policy before people confirm. Ginta's Bookings handles services, stylists, breaks and days off; if you already use a salon app, Ginta can link to it instead.
Do I need a separate page for each stylist?
Not usually. A team section with each stylist's level, speciality and photo is enough for most salons.
Is Instagram enough as my salon website?
It's a great gallery, but it doesn't show prices, policies and booking clearly, and it doesn't rank for "hair salon in [your town]". Use both, and link them to each other.