What candle buyers check before they buy
- What each scent smells like, in words: the notes ("green fig leaf over warm cedar wood") and the mood. This replaces the sniff test at a market stall.
- Size, wax and burn time: grams or ounces, soy or coconut or beeswax, the wick, and roughly how many hours.
- Price and shipping: what delivery costs, when it's free, and whether you post nationwide or collect locally.
- Real photos of your candles, lit and unlit, in a room.
- Safety and care: trim the wick, first burn, never leave a candle unattended.
- Gifts: sets, wrapping, a note.
The sections a candle website needs
- Top of the page: what and where ("Soy candles, poured by hand in Fremantle"), Shop candles, the free-shipping line.
- The shop: candles, wax melts, gift sets, filtered by type.
- The scents: one short paragraph each, so the shop doesn't have to explain them.
- Shipping and pickup.
- Candle care and your materials.
- About you and contact, with your Instagram.
Scents and sizes as choices, not 8 separate products
Four scents in two sizes is 8 combinations. If each is its own product, the shop looks cluttered and a sold-out scent hides somewhere in the list. Ginta's Shop makes it one candle with two choices: buyers pick a scent and a size on the product page, the price follows the size, and you can mark one combination sold out ("Fig & Cedar, large") without touching the rest. The order says "Soy candle · Fig & Cedar · Large 400 g".


What happened on our first try: the first time I built this example, Ginta made each scent its own product and searched stock photos by the scent's name, so "Vanilla Smoke" showed a man smoking and "Bush Lime" showed sliced limes. We changed Ginta's instructions the same day (search for what the photo should show, a candle, not the scent's name), and the website on this page is the rebuild. Stock photos are still only placeholders: replace them with your own in the Shop.
Shipping, payment and the boring pages
Ginta set shipping in Australia at $9.95, free from $80, and free pickup in Fremantle, from my message; buyers choose one in the cart. Card payment works once you connect your own Stripe account (Account → Payments): the money goes to your Stripe account and Ginta takes no commission. Until then each product has an Ask about this button.
Add a returns line in the Shop's settings (it shows under every Add to cart button), and check your country's rules for selling candles: safety warnings and labelling are regulated in many places (in the EU, for example, candles are covered by the General Product Safety Regulation, which has applied to consumer products, online and in shops, since 13 December 2024).
How it works with Ginta
Write your scents, sizes and prices, wax melts and sets, shipping and pickup. Ginta builds the website with the shop
in about a minute; our example took 96 seconds and 17.5 credits, with no questions. Then add your own photos, change
prices and stock in the Shop yourself, and add discount codes or a sale price for a launch. The Free plan holds up to
25 products per website (a candle with scent and size choices counts as one product) at a
name.ginta.page address; your own domain and up to 500 products start at €5 a month
(with your own Claude or ChatGPT) or €19 on Light. Comparing shop builders?
Ginta vs Big Cartel · how to sell online without Shopify.
Questions
What's the best free website for a candle business?
One that lets you sell, not only show: a shop with scent and size choices, shipping options and card payment. Ginta's free plan has that for up to 25 products per website; Big Cartel's free plan holds 5 products.
Should I sell on Etsy or my own website?
Many makers do both: Etsy brings buyers who are already searching, your website keeps the customer and the margin. Link your website from your Etsy shop's profile and your Instagram.
How do I describe candle scents online?
Name the notes (top, heart, base, or just "fig leaf, cedar, a little smoke"), say where it fits (a bathroom, a winter evening), and compare it to something people know. One short paragraph per scent is enough.
Can I sell gift sets?
Yes: a set is its own product with its own price and photo. Buyers who want different scents in the set can say so in the order note.






















