What customers want to know before they hire a cleaner
- Can I trust you in my home? Background checks on staff (in the UK people ask about DBS checks; in the US, "bonded and insured"), insurance, whether they'll get the same cleaner each time, and how you handle keys and pets.
- What's included in a regular clean, a deep clean, an end-of-tenancy or move-out clean, and an office clean. And what isn't: ovens, inside windows, laundry.
- How you charge: by the hour or per job, minimum hours, and whether you bring your own products and equipment.
- How often, and where: weekly or fortnightly, which areas you cover.
- What if I'm not happy? A re-clean promise is simple and reassuring.
Offices ask other questions: cleaning outside working hours, contracts, references.
The sections a cleaning website needs
- Top of the page: "House cleaning in [area]", Get a quote and Call or WhatsApp.
- Services, each with a checklist of what's included.
- Prices or a price guide: your hourly rate, minimums, typical prices for common jobs.
- Trust: checks, insurance (what and with whom), same-cleaner policy, your guarantee.
- Areas covered.
- Reviews, and before-and-after photos taken with permission.
- Questions: products, keys, pets, cancellations.
Mistakes we see on cleaning websites
- "Fully insured", with no word on what's covered or by whom.
- No checklist, so expectations clash after the first visit.
- No prices at all.
- Quote forms that ask for everything before giving anything back.
- Stock photos of smiling models with spray bottles.
- Asking for alarm codes or key details through a website form. Never collect those online.
Getting found locally
Cleaners work at customers' homes, so Google treats you as a service-area business: hide your home address and list
the areas you serve (service areas). Pick "House cleaning service"
or "Commercial cleaning service" (whichever fits) and keep categories few. Schema.org has no cleaning type, so in
structured data you're a LocalBusiness with the areas you serve; Ginta writes it from your details.
How it works with Ginta
Our example took 63 seconds from the answers to a live website, with what each kind of clean covers. Add Quote requests so people tell you the rooms, bathrooms and how often, with photos if it's an end-of-tenancy clean; you follow each request from new to won. Regular clients can book a slot with Bookings on a paid plan, with a confirmation email and their own link to change or cancel.
Questions
What should a cleaning company website include?
What each clean includes (a checklist), how you charge, the areas you cover, and proof that you're vetted and insured. Then make getting a quote easy.
Should I show prices or only give quotes?
Show at least an hourly rate or "from" prices for common jobs. People skip companies that hide every number.
How do I build trust as a one-person cleaning business?
Your real photo and name, your insurance, your background check, reviews, and a clear re-clean promise. Being small can be the reason people choose you.
Do I need a website if I have a Google Business Profile?
The profile gets you found. The website answers "what's included, how much, do you come to my street", which is what turns a search into a booking.