What people look for on a food truck's website
- Where you are today and this week, with times. This is the question your Instagram gets every day.
- The menu with prices, as text that loads fast on a phone in a car park, with vegetarian, vegan and gluten-free marked.
- How to pay: card, cash or both.
- Private hire: whether you do weddings, parties and office lunches, and how to ask.
- What changes: a cancelled stop because of the weather, a festival weekend, a new special.
The sections a food truck website needs
- Top of the page: what you cook, your town, and two buttons: Where we are this week and See the menu.
- Where we are: the regular stops by day and time, with the place's name people know.
- The menu: sections, prices, dietary tags, a printable version for events.
- Private hire: what you bring and a quote form that asks the date, the place and the number of guests.
- Follow us: Instagram for the day-to-day, email for bookings.
The week's stops: write them once, change them in seconds
In our example Ginta wrote the three regular stops as their own section near the top ("Where we are every week": Tuesday at the brewery yard, Thursday at the market, Saturday at the park gates), and linked the main button to it.
For what changes, ask Ginta once for a place to show it, then you don't touch the page again:
- A cancelled or extra stop: ask for announcements ("add a spot for notices at the top"), then post one in your website's Parts tab whenever plans change ("No Sneinton Market this Thursday, the forecast is gales"). It shows at the top of the page and disappears by itself on the date you choose. Our example didn't have one, because I didn't ask.
- One-off dates (a festival, a pop-up at a wedding fair): ask for an events list and add them with signup switched off, so they show the date, time and place, and drop off the page once they're over. On Free, a website shows up to 5 upcoming events at once.
The menu as text, not a photo of the board
A photo of your chalkboard can't be read by Google, a screen reader or someone with poor signal. Ginta's Menu keeps sections, prices and tags (vegetarian, vegan, gluten-free, spicy) and gives a printable version; you change prices and mark things "sold out for now" yourself, without the AI.

Allergens: in the UK you must give allergen information to customers, and if you sell food online for delivery or collection it has to be available before the purchase and at delivery (GOV.UK, starting a food business). The same page says you register with your council at least 28 days before you start trading, and registration is free. Rules elsewhere differ; check your local authority.
Private hire with a quote form
Weddings and parties are priced per event, so a quote form beats "email us". Ginta set up Quote requests from "people should send a quote request with the date and number of guests": the visitor picks private party or wedding, answers its questions, and gives the date and their details. Each request lands in Ginta and in your email, and you mark it new, quoted, won or lost.

What I'd change before sharing it
- Your own photos. The example uses stock photos (a fire, a red truck that isn't yours). Send photos of your truck and your food in the chat and ask Ginta to use them.
- Payment. Say whether you take cards; people check before they queue.
- Your hygiene rating, if you have one where you trade.
How it works with Ginta
Write your menu with prices, your weekly stops, and whether you do events. Ginta builds the website in about a minute;
our example's message took 58 seconds and 11.1 credits, with no questions. The Free plan includes the Menu,
announcements, Events (up to 5 upcoming per website) and quote requests, at a name.ginta.page address
with a small badge; your own domain starts at €5 a month (with your own Claude or ChatGPT) or
€19 on Light. Selling food for collection that people order ahead? That's a shop with pickup:
how to sell online without Shopify.
Questions
Does a food truck need a website if it has Instagram?
Instagram is where regulars see today's post; a website is where new people land from Google and where event organisers check your menu and send a booking request. Link one to the other.
How do I show where my food truck is today?
List your regular stops by day on the page, and post changes as announcements that expire by themselves. For one-off dates, add events with the date, time and place.
Can people order ahead from my food truck's website?
Ginta's Shop can take orders with pickup and card payment through your own Stripe account, but it has no live queue or time slots for the same day. Most trucks keep ordering at the window and use the website for the menu and stops.
Can I take wedding and party bookings on the website?
Yes, with a quote request form that asks for the date, the place and the number of guests; you reply with a price.






















