A nail salon website that shows the price of the set before anyone sits down

What clients check before they choose a nail salon

Most people pick a nail salon on their phone, often the same week they want the appointment. They look for:

• The price of the whole set. Gel manicure, BIAB overlay, acrylic full set, gel pedicure: each with a price and roughly how long it takes. Nail clients also want the hidden parts: infills, soak-off removal (charged, or free with a new set?) and nail art (per nail, or per set?). A salon that lists these looks honest; one that doesn't gets a message asking "how much for…", or no message at all.
• Walk-in or appointment? Say it plainly: "Walk-ins welcome when a chair's free" or "Appointments only".
• Your own work. Close-ups of real sets, in good light, are what people choose by. Stock photos of perfect hands don't help: clients want to know what you can do.
• Hours that match Google, including late evenings and Sundays, when many people book nails.
• Whether you can help with sensitive nails or skin. More clients now ask about gel allergies (see below).

The sections a nail salon website needs

1. Top of the page: what you do (gel, BIAB, acrylics, nail art), your street or area, and one clear button: Book or Request an appointment.
2. Price list as text: every service with its price and time, plus infills, removal and nail art. Text, not a photo of your price board: phones can read it, Google can read it, and you can change it in seconds.
3. Walk-ins and hours: your policy in one sentence, and today's hours easy to find.
4. Gallery of your own sets, a dozen good close-ups beat a hundred blurry ones. Link your Instagram for the rest.
5. Booking: online booking, or a short request form that says clearly the time isn't confirmed until you reply.
6. Location and contact: address, a map link, the nearest stop or parking, and a tappable phone number.
7. Your policies, kindly: late arrivals, cancellations, deposits, fixes within a few days.

Gel allergies: worth one honest line

In 2018 the British Association of Dermatologists warned about a rise in allergies to the (meth)acrylates in gel and acrylic nail products, pointing to home kits and poorly cured product, and advising that product should not touch the skin (BAD press release). Clients who have reacted before now look for salons that take it seriously. If you offer alternatives (regular polish, HEMA-free gels) or patch-test on request, say so on your website. Don't make medical promises, and keep allergy details out of your online form: talk about them in person.

Mistakes we see on nail salon websites

• Prices only in Instagram highlights, so new clients can't compare and Google can't read them.
• "From" prices with no word on what makes a set cost more (length, shape, art, removal).
• A booking button that opens a marketplace's home page instead of your own booking page.
• A form that asks for allergies and medical details with no privacy notice. In the EU and UK you need one.
• Hours that differ between the website, Google and the door.

Getting found locally

For "nail salon near me" searches, your Google Business Profile does most of the work and the website confirms the details. Keep the name, address, phone and hours exactly the same in both places, and use your real-world name with no keywords added (Google Business Profile guidelines). Add your booking link to the profile so people can book straight from Google (booking links).

If your salon is in London, check your borough's special treatment licence: London councils license premises that offer manicures and pedicures (for example Wandsworth). It isn't a website question, but clients do notice the certificate on the wall.

For search engines, schema.org has a NailSalon type. Ginta writes this markup for you, with only the details you gave: name, address, phone, hours.

How it works with Ginta

Our example is one page: a price chart where each service has its own glossy polish swatch, the walk-in policy and hours, an appointment request form whose messages go to the salon's inbox and email, and a privacy page Ginta writes from what the website uses. It was made by an AI assistant through Ginta's MCP server, but Ginta's own builder works the same way.

Describe your salon and paste your price list; the site is live about a minute later. On a paid plan, ask for Bookings: "add online booking: gel manicure 45 minutes £28, BIAB infill 60 minutes £32, Tuesday to Sunday". Clients pick a service and a free time and get a confirmation with a calendar entry, and you can add each nail tech with their own hours. Add a Gallery with your own photos, and post "Fully booked this Saturday" as an announcement that disappears by itself. Your own domain is on paid plans (from €5 a month).