What pottery buyers check before they buy
- The size, in numbers: 350 ml, 15 cm across, 27 cm. A photo doesn't show scale.
- The glaze, with a photo of each, and the honest line that every handmade piece is a little different.
- What it's safe for: dishwasher, microwave, oven, food.
- How it's packed, and what happens if something arrives broken.
- Shipping: what it costs to their country (pottery is heavy), and how long it takes.
- Sets and gifts: a pair of cups, a mug with a matching vase, a gift card for someone who wants to choose.
The sections a pottery website needs
- Top of the page: what you make and where, Shop the pots, shipping and care in two short lines.
- The shop, by kind: mugs, bowls, plates, vases, gift cards.
- The studio: how you throw, glaze and fire, with photos of the work in progress.
- Delivery, packing and pickup.
- Care: dishwasher, microwave, what to avoid.
- About you and contact, for commissions, cafés and restaurants.
Glazes as a choice, sets with their own price
Tide Pottery's everyday mug is one product with a glaze choice: sea glass, sand or ink. The price stays the same, and a sold-out glaze is crossed out without hiding the rest (the espresso cups are out in ink). Four mugs are 15% off each, shown on the mug's page as a line, not a second product.
The table set (a serving bowl and a bud vase, €84) is a product of its own, at its own price; each part's stock counts, so when the last bud vase sells, the set can't be bought either. The mug's page offers "Add a bud vase for the table", and the serving bowl has a sale price (€68, was €82).
One-off pieces work the same way: give the piece a stock of one, and it shows "Sold out" after it's paid for. For a glaze you'll throw again, a sold-out product in a shop that takes payments shows "Email me when it's back", and each person who asked gets one email when it's in stock.
Shipping fragile, heavy pots
Pottery is where a flat delivery price goes wrong: one mug and a dinner service cost very different amounts to post. Tide's EU option is priced by the cart's weight: €9 up to 1 kg, €14 up to 3 kg, €21 up to 8 kg, and free from €80. Each product has its weight (a mug 450 g, the serving bowl 1.6 kg). Portugal is a flat €4.50. A cart heavier than the last step doesn't get that option at all, so set the steps for your biggest likely order.
In the cart, buyers can tick Extra protective packing for €3. It's never ticked for them. What Ginta doesn't do: print labels, quote live carrier rates or handle breakage claims. Say on the page what you do if a pot arrives broken (photos within a few days, a replacement or a refund); buyers can send a return request from their order page, and you refund from Ginta.
Pickup at the studio, at a time
Local buyers save the postage. Tide's pickup at the studio runs Thursday to Saturday, 11:00 to 17:00, one time an hour, at most three orders per time, booked at least 24 hours ahead and up to 14 days out. Buyers pick in the cart, and the time is on the order.
How it works with Ginta
Write your pieces with sizes, glazes and prices, your sets, where you post and what it costs by weight, and your studio pickup. Ginta builds the website with the shop, or your own Claude or ChatGPT builds it through Ginta's MCP server, as with this demo. Then add photos of each glaze and mark pieces sold out in the Shop yourself, with no AI needed. Under every price the demo says "Prices include VAT."; every paid order gets a numbered PDF receipt.
The demo has no Stripe connected, so its buttons say Ask about this. Connect your own Stripe and buyers pay by card,
Apple Pay or Google Pay; the money goes to your account and Ginta takes no commission. The Free plan holds up to
25 products per website (a mug in three glazes counts once) at a name.ginta.page address; your own
domain and up to 500 products start at €5 a month (with your own Claude or ChatGPT) or
€19 on Light.
More: shipping by weight · sets and volume prices · add-ons in the cart · pickup times · Ginta Commerce. A potter's shop and Stripe's checks: Stripe is asking for a business website.
Questions
Can I sell pottery online for free?
Yes. Ginta's Free plan has the whole shop for up to 25 products per website, with card payments through your own Stripe account. Stripe takes its card fees from each sale; Ginta takes nothing.
How do I sell one-of-a-kind pieces?
Make each piece a product with a stock of one and its own photos. It shows "Sold out" once it's paid for, so nobody buys it twice. Pieces you make in batches can have a count ("Only 3 left").
How should I charge for shipping pottery?
By weight, if your orders vary: set a few steps per country or zone and a weight on each product. If you mostly sell single mugs, one flat price per country is simpler.
Should I sell on Etsy or my own website?
Many potters do both: a marketplace brings people who are already searching, your website keeps the customer and the full price. See Ginta vs Etsy.





























