A clothing brand website where people pick a size and colour and know what fits

What clothing buyers check before they buy

• The fit: a fit note ("a relaxed fit; between sizes, take the smaller one"), or measurements per size.
• The cloth: what it's made of, how heavy, and how to wash it.
• Which sizes and colours are left, before they fall in love with one that's gone.
• Photos of the piece worn, and of each colour.
• Shipping and returns: what delivery costs to their country, how fast it leaves, and how many days they have to send it back.
• The price, and whether there's a sale or an offer.

The sections a clothing brand website needs

1. Top of the page: what you make and where, Shop the collection, the free-shipping line.
2. The collection, in categories (hoodies, tees, accessories, gift cards), with filters and a search box.
3. How it's made: the cloth, where it's sewn, how many you make.
4. Size and fit.
5. Shipping and returns.
6. About the brand and contact, with your Instagram.

Sizes and colours on one product

Northline's heavyweight hoodie comes in four sizes and three colours: 12 combinations, but one product with two choices. Buyers pick a size and a colour, the price follows (XL is €95, the rest €89), and sold-out combinations are crossed out: small in Oat is gone, the others aren't. A combination can have its own stock count, so medium in Forest shows how many are left. The order says "Heavyweight hoodie · M · Black".

A product can have up to two kinds of choices and up to 100 combinations, each with its own price, sale price, stock and photo. On the Free plan a product with sizes and colours counts once.

Shipping, returns and offers

Northline charges:

• Denmark: €5, free from €80.
• Rest of the EU, by weight: €9 up to 1 kg, €14 up to 3 kg, €22 up to 10 kg. Each product has a weight (the hoodie 750 g, a tee 250 g), and the cart adds them up.
• United Kingdom: €14.

Stripe asks for the address in the countries of the option the buyer chose. The returns line, "Returns within 30 days", sits under every Add to cart button, and buyers can ask for a return from their order page; you accept or decline it in Ginta, and refund once the parcel is back.

The offers in the demo, all set without the AI:

• Volume prices: two tees are 10% off each, three or more 15%.
• An automatic discount in the hoodies category: buy two, the third is half price, until 31 January 2027. Nobody types a code.
• Codes: 10% off a first order, and free delivery from €50. One discount per order: a typed code wins over the automatic one.
• A set: the rib beanie and the canvas tote together for €39 (€44 apart); each part's stock counts.
• A sale price on the long sleeve tee (€39, was €49), and "Add the rib beanie in the same colours" on the hoodie's page.
• Gift wrap in recycled paper for €4 in the cart, never ticked for the buyer, and gift cards from €25.

What it doesn't do (yet)

• One currency per shop. Northline's UK buyers pay in euros.
• No customer accounts. Buyers check out with their email; each order has its own page and receipt.
• No shipping labels or live carrier rates. You set the prices; you print labels with your carrier and add the tracking number when you mark the order shipped.
• No automatic exchanges. A size swap is a return plus a new order.

How it works with Ginta

Write your pieces with sizes, colours and prices, your cloth and fit notes, where you ship and your returns. Ginta builds the website with the shop, or your own Claude or ChatGPT builds it through Ginta's MCP server, as with this demo. Then add stock, photos per colour and new drops in the Shop yourself, or bring products in from a Shopify or Etsy export. Running Instagram or TikTok ads? Add your Meta or TikTok pixel by its ID and Ginta adds the cookie banner, so nothing loads before a visitor says yes.

The demo has no Stripe connected, so its buttons say Ask about this. Connect your own Stripe and buyers pay by card, Apple Pay or Google Pay; the money goes to your account and Ginta takes no commission. The Free plan holds up to 25 products per website at a name.ginta.page address; your own domain and up to 500 products start at €5 a month (with your own Claude or ChatGPT) or €19 on Light.

More: shipping by weight · sets and volume prices · back-in-stock emails · pixels and the cookie banner · Ginta Commerce. Guide: how to sell clothes online.