A coffee roaster website where people choose a coffee, a grind, and shipping or pickup

What coffee buyers check before they buy

• The origin and the process: country, region, washed or natural, the farm or co-op if you know it.
• Tasting notes and roast level, in plain words ("chocolate and orange, a medium roast for filter").
• The bag size (250 g, 340 g, 1 kg) and the price.
• The grind: whole bean, or ground for espresso, filter or French press.
• Freshness: when you roast, and how soon it ships after roasting.
• Shipping and pickup, and what free shipping starts at.

The sections a roaster's website needs

1. Top of the page: what and where, Shop the coffees, the shipping and pickup line.
2. The coffees: blends, single origins, decaf, espresso, each with notes and a price.
3. Shipping, pickup and roast days.
4. Brewing tips, short, per method.
5. About the roastery, with your address, opening hours and a map.
6. Contact, for cafés, offices and wholesale.

Grind as one choice, not four products

Tidewater's five coffees each have one choice with four answers: whole bean, espresso, filter, French press. The price stays the same, buyers pick before adding to the cart, and the order says "Colombia Huila · Filter". You can mark one grind unavailable without touching the others, and the coffee counts once toward the Free plan's products.

The descriptions are short ("Single-origin coffee from Huila, Colombia. 340 g bag.") because I only gave Ginta the origins. Add the notes, process and altitude yourself in the Shop, or tell the chat what each coffee tastes like.

Roast days, shipping and pickup

The shop's delivery note, on each coffee's page and in the cart, says when it leaves: "Roasted Mondays, shipped within 2 working days. Pickup Fridays and Saturdays 9–3." Shipping anywhere in Canada is $9, free from $60; pickup at the roastery on Agricola Street is free. For shipping, Stripe asks for the address in the cart's chosen country.

Tidewater was built on 29 October, before pickup times existed in the Shop, so its pickup window is in words. A roaster can now let buyers pick a day and a time (every 15 to 120 minutes, with a limit per time), and price shipping by weight, so a 1 kg bag and a 250 g bag don't cost the same to post.

Subscriptions: what Ginta doesn't do, and what to do instead

Many roasters want a coffee subscription. Ginta's Shop has no subscriptions or repeat deliveries yet: every order is a one-off payment. What works today:

• Volume prices for regulars: two bags 10% off, three 15%, shown on the coffee's page.
• A box at its own price ("three coffees of the month"), each bag's stock counted.
• The newsletter box at checkout (never ticked for the buyer): download the yeses and email them when the new roast is in.
• "Email me when it's back" on a sold-out lot, so people who missed it hear once when you have more.
• Gift cards for people who don't know what someone drinks.
• A Stripe payment link for a subscription. Stripe's own Payment Links can sell a subscription (Stripe docs); put the link on your page as a button. Those payments and customers live in your Stripe dashboard, not in Ginta's orders.

If subscriptions are most of your sales, a platform built for them will fit better than Ginta for now.

How it works with Ginta

I typed one message: five coffees in 340 g bags with prices in Canadian dollars, the grind options, shipping in Canada ($9, free over $60), free pickup on Fridays and Saturdays, roasting on Mondays and shipping within 2 working days. The shop was live 73 seconds later, used 14.9 credits (14.3 for the build and 0.6 for one repair after Ginta checked it like a visitor would), and asked no questions. The full story: how to sell online without Shopify.

The photos are stock until you add your own; photos of your own bags matter most. Tidewater has no Stripe connected, so its buttons say Ask about this. Connect your own Stripe and buyers pay by card, Apple Pay or Google Pay; the money goes to your account and Ginta takes no commission. The Free plan holds up to 25 products per website at a name.ginta.page address; your own domain and up to 500 products start at €5 a month (with your own Claude or ChatGPT) or €19 on Light.

More: volume prices and sets · shipping by weight · pickup times · gift cards · Ginta Commerce.